3D Product Configurator: Different Ways It Can Boost B2B Revenues

B2B (business-to-business) enterprises often receive unique product demands that require custom solutions to fulfill them. A digital solution has been developed that allows companies to fulfill these needs while increasing sales. This solution is nothing but a 3D product configurator.

Other benefits include improved sales processes, fewer manufacturing errors, automated services, and customer engagement. These are few ways to save time, money, and resources.

This article explains the benefits and uses of 3D product configurators for B2B commerce.

What Is 3D Product Configurator?

3D Product Configurator is a digital tool that uses 3D models to provide customers with personalized interactive visualization options. A 3D configurator lets users customize and preview their product while receiving real-time pricing quotes. This results in a richer buying experience.

People are putting off buying products in-store because they need media files, such as images or videos, to aid them with their purchases. Is this enough? Customers want more personalization and better products. More than product images or videos are needed. A 3D product configurator is essential for your website.

These are six ways a 3D product configuration can increase your B2B sales.

1. Customers are happier

It’s never been easier to bridge the gap between your customer’s expectations and what you deliver. Buyer’s no longer want to wait several days or weeks before seeing their purchase and deciding if it is up to their expectations. Businesses spend huge amounts of money to satisfy ever more demanding customers to improve their sales processes and equipment.

You can increase customer satisfaction by offering interactive 3D visualizations and configuration products.

2. Low Return Rates

Customers will be HAAPPY with your product, and they’ll not return it. This will lower your return rates. A 3D configurator will improve customer satisfaction and ensure that the product isn’t returned or dumped if it fails to meet customer expectations.

3. Low need for sales representatives

Customers must contact sales representatives to obtain important information about a product, such as price, availability, and customization options. Your requirements and preferences will be discussed with the sales representative, who will then discuss other configuration options. This time-consuming process can drain your resources and take up a lot of your time.

A 3D configurator allows you to instantly determine your customer’s needs, provide a price based on product customization, and direct them towards a simpler buying process.

4. More data = Better optimized products

Your customers leave valuable data when they interact with your 3D product configurator. This information can be UTILIZE to improve customer engagement. Tracking and identifying the areas and product preferences customers are most likely to disengage or feel confused about can help you identify them.

This massive amount of data allows you to offer better service to your customers, including better product functionality and improvements. It also helps with customer engagement and satisfaction.

5. Increased ROI through Customized Selling

A sale must result in a profit. How can a 3D product configurator increase ROI? First, you can lower production mistakes. Online product configurators offer a variety of settings and features, particularly in B2B. Customers can run automated product checks to verify the feasibility and make informed decisions.

Sometimes customers can get lost among all the features and pick the wrong product component. A product configurator helps reduce these errors by ensuring all combinations are possible. The configurator also guides users through a series of questions that prompt them to offer suggestions for cross-selling and upselling.

6. Integrations of third-party software (ERM, CRM, etc.)

Customers don’t just need to see the product. You want them to interact with your enterprise platforms. You can interact with them via ERP, CRM, or ERM software to track their views and engage through CDPs.

A 3D configurator aims to make retail easier by facilitating third-party software integration. This will help you build strong customer relationships and increase your B2B sales. Your product will only be worth the cost if your customer is satisfied.