Ways to relaunch your vacation rental business

Vacation rental operators all across the world are eager to get back to business as people renew travel planning and begin taking travels again. Many are going above and beyond to attract eager tourists, fill those vacancies, and make up for all of the last-minute cancellations and lost revenue.

The most crucial aspect of reopening your vacation rental is that you do it securely. Prior to covid-19, the number one consideration for vacationers when selecting a holiday home was cleanliness, and that worry has now been multiplied tenfold. Making concerted efforts to clean and sanitize in line with (and beyond) CDC standards is the most effective way to keep you and your guests safe and healthy while on the job on key west family vacations.

Here are a few things you can do to guarantee a successful re-opening:

1. Determine a reopening date

If you haven’t already, choose a date to reopen your doors and notify all of your existing customers. Choose a date that is far enough in the future to allow you to wrap up any loose ends while yet being near enough to narrow the gap between your current vacancies and future reservations. Once you’ve decided on a new date, devote time (and money) to marketing efforts to spread the news.

2. Make changes to your marketing strategy

Modifying your marketing plan is an important part of reopening your vacation rental. You’re no longer merely marketing to the conventional family looking forward to summer vacation. You’re attempting to pique the interest of folks who are working with children at home, people who have been in their houses for months, and locals who are still hesitant to travel. These are the people who should be targeted by your marketing effort.

Highlight any characteristics that may appeal to professionals working from home in your holiday rental! Alternatively, if your property is near to nature trails or entertainment areas that children may visit while avoiding large crowds, highlight them.

Keep in mind that your audience now has different demands, requirements, and worries than your regular summer visitors.

3. Think about adaptability

Even if you normally charge top dollar and have tight peak season standards, try allowing pricing and term flexibility to get those initial few reservations in. If you generally demand two-week reservations, try lowering it to appeal to tourists who are gradually returning to longer trips. Offer discounts and welcome gifts (maybe hand sanitizer and toilet paper?) And analyze existing rules to see where adaptation and flexibility might assist attract visitors.

4. Maintain your website

Consider adding a “travel update” section to your website if you utilize direct booking technology. This may provide interested visitors with the information and tools they need to remain up to date on statistics and case numbers in your region.

You may also use this part to explain all you’re doing to prepare for the reopening, as well as provide visitors with a chance to ask questions or contact you about any travel concerns they may have.

5. Evaluate and modify existing policies

Looking at your present rules and reevaluating them to better accommodate this new generation of visitors is part of being flexible. What modifications are you able to make to your cleaning methods, check-in/check-out regulations, and booking process? Consider having discussions with your staff about adequate sanitation practices and making sure everyone understands how to deal with visitors in the safest manner possible.