Websites are the hub of digital marketing strategies for nonprofits. They often provide the first impression that a potential visitor gets about an organization. Nonprofits have very important missions and they must be optimized for success. These are just a few elements that every nonprofit website must include:
1. About Us Page
While this may seem obvious, it is essential to have an “About Us” page on your non-profit website. This page allows your organization to tell its story and display its personality. Your mission statement, location, and possibly some facts or milestones about your organization should be included on this page. This page gives your organization the chance to tell your story and build a relationship with new visitors.
2. How to Help
Once you have provided information about your organization to visitors, let them know how they can get involved. These should include information on volunteer opportunities, donation information, and links to job listings. It’s crucial to be specific about the kind of help you need and the outcomes you want to achieve.
3. Donation Button
Donations are essential for nonprofit organizations. Make it easy for people to give to your cause. Many platforms make it easy for organizations to add a Donate Now Button to their website. Network for Good and Donor Perfect are some of the most well-known platforms.
4. Social Media Links
Although this is a fairly common practice many websites make it difficult to find social links. These links should appear throughout your website. They are best placed in the sidebar, header, and footer. Nonprofits should encourage people to add their social media pages to their newsfeeds, to get them to donate or volunteer for your cause. Nonprofit websites should include a Share Button to allow visitors to share your content easily with their networks.
5. Sign Up For Our Newsletter
Include a newsletter sign-up to help you stay in your visitor’s thoughts. Keep the signup process as simple as possible. Sign-up forms that contain too many details can cause visitors to abandon you. It’s not necessary to collect too much information, but it is important to provide a simple chance to establish a new connection.
Visual stories can transport us and make our words seem more real. A website should showcase photos from events, volunteer efforts, and other relevant information. The best way to tell your story is through photos of “real life”. Photos can also help visitors empathize and relate to your efforts.
Website visitors still trust third-party validation. This can often be the motivation someone is looking for to help them take action and support your cause. You should make sure that your testimonials reflect real experiences and impressions of your organization’s achievements and work. You should include testimonials from your volunteers as well as from those you have aided, if appropriate.
There are many benefits to having a blog on your non-profit website. Blogs can be a great way for your organization to increase visibility, engage people, and drive traffic back towards your site. SEO benefits can also be very beneficial. Blogs are a great way for your company to shine. Make sure you include posts that relate to your mission, events, or success stories.
Nonprofits need a website that is user-friendly, informative, and easy to navigate. A Denver web designercan help your nonprofit create a website that meets these requirements. They will also help you set up online donations, create a social media presence, and provide other marketing services.